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All the non-tech announcements that didn't make the keynote

Every WWDC, Apple buries the good stuff. While the keynote is for consumers & SOTU for developers, the announcements that actually move your revenue are quietly lurking in the sessions. This year: new App Store visual real estate, a subscription pricing model that solves the annual conversion problem, a built-in churn-prevention tool you can set up today with zero code, and new B2B and group subscription models that open revenue streams previously near-impossible on the App Store. Claire McGregor (Co-founder & Co-CEO, Appbot and Tiny Ideas) walks you through everything you missed and exactly what to do before your next app update.

About the presenter

Claire has been a product manager and marketer of everything from mobile apps to e-commerce sites and SaaS products for the past 18 years. She's led marketing teams to build multi-million dollar revenues in the UK and Australia and is passionate about growth and conversion optimization. Claire is a self-taught marketer, who started her working life as a veterinarian! A proud generalist with a short attention span, she is currently focussed on growing Proto, Fortify Strength, and the other iOS apps in the tiny ideas portfolio.